Trocas Inteligentes BPW Porto Alegre / Intelligent Exchanges BPW Porto Alegre

To benefit its associates through the exchange of other women´s experiences, and to attract more associates.

Lessandra Fraga

Description

Intelligent Exchanges BPW Porto Alegre

Goal

Intelligent Exchanges BPW Porto Alegre was created in October 2015, to benefit its associates through the exchange of other women´s experiences, and to attract more associates, as BPW Porto Alegre was just being reactivated by that time. 

Impact

The Intelligent Exchanges is currently the umbrella, it divulges and marks the projects initiated by the commissions and board as BPW Porto Alegre's birthday and promotes campaigns demanded by BPW Brazil and International. 

Evaluation

During this three year, promoted 28 editions, an average of 50 insertions in the media, occurred in 4 cities, we had more than 70 guests, we had an average audience of 60 to 80 participants per event. We have partnerships with more than 20 entities (confraternities, university, embassy, women's groups, class associations, partners for local and coffee). We have brought over 60 companies to advertise their business in pitch format.